We’ve been talking about how to find your target market. We have also talked about how to develop your target market. Now, here are the 4 tools to find your target market.
Think with Google
Explore search data from Google to better understand the (continual) shifts in consumer behaviors, needs and beliefs. Understanding that data can help you reach your target market — and more markets beyond your core audience!
You can explore local as well as global insights. Go beyond demographics to find who matters most to your business by using the Find My Audience tool.
And if you have a website, you can use the Digital Marketing Toolbox to help improve your brand’s marketing, web performance, analysis, digital experience, and more.
Google Trends
Google Trends is a website by Google that analyzes the popularity of top search queries in Google Search across various regions and languages. The website uses graphs to compare the search volume of different queries over time.
It provides access to a largely unfiltered sample of actual search requests made to Google, so you can gather insights about your target market.
This search data helps you understand what your target market might be looking for. Which will in turn help you customise your solutions better.
Google Analytics
This tool from Google is useful for you to find your target market if you have a website up and running, and connected to Google Analytics. You can click on the Audience and Acquisition tabs to find more about your target audience, their behaviour so that you can strategise how to better connect with them through your website.
For example, you might see people coming to your website from Facebook, rather than Twitter. Which means you have to focus your efforts on your Facebook marketing, rather than wasting time on Twitter.
Facebook Business Page Insights
If you are on social media like Facebook, Twitter, etc. you can grab audience information from their in-built analytics solutions. Like Facebook Insights for your Facebook Business Page, Twitter Analytics for your Twitter account, Insights in your Instagram account, and more.
By understanding who is coming to check your social media activity, you can develop your target market, find their pain points, and design your solutions to serve them better.
Now, over to you..
So, now you know the tools you can use to find and develop your target market. You need at least 3 months’ analytics data to make the right assumptions. And then you are set to appeal, entice, and entertain your target audience as you please.
Which tool are you already using to find more success in your business? Tell us which tools you would want to add to this list.
